Marketing & Advertising Strategy

Marketing is the connecting bridge between the product and the customer. A marketer uses the 7 P’s —

PRODUCT

PRICE

PLACE

PROMOTION

PEOPLE

PHYSICAL EVIDENCE

PROCESS

— to communicate with the consumer. Promotion is a combination of all forms of communication to the customer, including advertising and public relations.

A business must have a marketing plan in order to produce, communicate, and sell products and services.

Using research on segments of the target audience, a marketing plan is written. Once the plan has been developed,

a budget is set for the promotional campaign.

We will help you develop a marketing communications strategy by:

  • Defining the consumer
  • Understanding the best way to reach them
  • Clarifying what the message should be.
  • Setting Goals and Objectives.
  • Designing Valuable Communication

 

This will happen through a process of:

  • Segmentation
  • Targeting
  • Positioning
  • Messaging

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