Marketing & Advertising Strategy
Marketing is the connecting bridge between the product and the customer. A marketer uses the 7 P’s —
— to communicate with the consumer. Promotion is a combination of all forms of communication to the customer, including advertising and public relations.
A business must have a marketing plan in order to produce, communicate, and sell products and services.
Using research on segments of the target audience, a marketing plan is written. Once the plan has been developed,
a budget is set for the promotional campaign.
We will help you develop a marketing communications strategy by:
- Defining the consumer
- Understanding the best way to reach them
- Clarifying what the message should be.
- Setting Goals and Objectives.
- Designing Valuable Communication
This will happen through a process of:
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