Marketing & Advertising Strategy

Marketing is the connecting bridge between the product and the customer. A marketer uses the 7 P’s —

PRODUCT

PRICE

PLACE

PROMOTION

PEOPLE

PHYSICAL EVIDENCE

PROCESS

— to communicate with the consumer. Promotion is a combination of all forms of communication to the customer, including advertising and public relations.

A business must have a marketing plan in order to produce, communicate, and sell products and services.

Using research on segments of the target audience, a marketing plan is written. Once the plan has been developed,

a budget is set for the promotional campaign.

We will help you develop a marketing communications strategy by:

• Defining the consumer
• Understanding the best way to reach them
• Clarifying what the message should be.
• Setting Goals and Objectives.
• Designing Valuable Communication

This will happen through a process of:

• Segmentation
• Targeting
• Positioning
• Messaging