Advertising & Branding

Branding. Definition: ‘The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets”.

Branding is a central theme in promotions, and key to positioning a product. Branding is a part of all aspects of a product — from its packaging to its website. The more consistent the branding, the more likely the customer will remember the brand.

Having a successful brand means a customer will pay more than for brands it doesn’t know or trust. This trust is referred to as “brand equity” and is incredibly valuable to the marketer.

A corporation can use certain colors, logos, or taglines to keep their brand consistent.

We pride of our ability to create brand books and brand manuals that set the standard.  Let us show you how we can help you improve your customer’s instore experience and expand length of stay by creating visual engagement communication aids.