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MKTG
+ ADV. STRATEGY

Crafting messages that not only grab attention but also leave a lasting impact.

A business must have a marketing plan to produce, communicate, and sell products and services. Using research on segments of the target audience, a marketing plan is written. Once the plan has been developed, a budget is set for the promotional campaign.


We will help you develop a marketing communications strategy by:

  • Defining the consumer
  • Understanding the best way to reach them
  • Clarifying what the message should be.
  • Setting Goals and Objectives.
  • Designing Valuable Communication

This will happen through a process of:

  • Segmentation
  • Targeting
  • Positioning
  • Messaging

CORPORATE
IDENTITY

Creating a cohesive visual and verbal identity that reflects your brand’s essence.


We take pride of our ability to create brand books and brand manuals that set the standard. Let us show you how we can help you improve your customer’s in-store experience and expand the length of stay by creating visual engagement communication aids.


Innovative Digital Creations:
Pioneering digital experiences that engage and immerse your audience.

Web Design & Develop-
ment

Building online spaces that seamlessly blend aesthetics with functionality. In today’s digital landscape, a powerful online presence is paramount for the success of any advertising agency. Are you ready to captivate your audience, boost engagement, and leave a lasting impression? Look no further! Our Cutting-Edge Web Design & Development services are tailored to elevate your advertising company to new heights.

SOCIAL
DIGITAL
MARKETING

CREATIVE DESIGN

Translating ideas into visuals that resonate and remain etched in memory. 

Our pride and joy, what differentiates us and makes us stand out from the crowd, is creative work. Daily we encounter tens of projects that require our skills. We design brochures, flyers, magazine and newspaper ads, stationery, and banners for many market-leading companies in Cyprus.  Our pricing is competitive and easily digested by big and small!

Through great affiliations with many acclaimed partners in the market we can process material for clients at no time. 

Whether it’s large-scale printing of exhibition stands and billboards or high-quality digital offset printing, uniform, or special materials fabrication printing, we got you covered.

Crafting and executing strategies that turn platforms into powerful brand-building tools.

It is no secret that more and more companies nowadays rely on Social Media Platforms to interact with their client basis daily. Companies invest heavily in digital content. We can help you create an online presence or an E-shop, we can assist you generate traffic through your internet presence. Furthermore, we can help your content surface by adding salt and pepper to it, enable SEO tactics and create interesting, valuable, and engaging content.

A wide variety of clients within the market have trusted us with handling their digital communications.  We serve clients in Construction and property development, Fitness and Nutrition, Pharma and Healthcare, Retail and Services.

ADV.+ BRANDING

Branding is a central theme in promotions, and key to positioning a product.

Branding is a part of all aspects of a product — from its packaging to its website. The more consistent the branding, the more likely the customer will remember the brand.

Having a successful brand means a customer will pay more than for brands it doesn’t know or trust. This trust is referred to as “brand equity” and is incredibly valuable to the marketer.


A corporation can use certain colors, logos, or taglines to keep their brand consistent.


We take pride in our ability to create brand books and brand manuals that set the standard.  Let us show you how we can help you improve your customer’s instore experience and expand the length of stay by creating visual engagement communication aids.

STRATEGIV MARKETING
& PR

EVENT MANAGEMENT
& PR

Formulating strategies that shape perceptions and foster meaningful relationships. When a client of ours wishes to engage in experiential marketing to engage directly with prospects who better fit the profile than an agency who knows the whereabouts and the brand characteristics inside out?

We are ready to work with you side-by-side to make your event a successful one.

It involves:
– studying the brand
– identifying the target audience
– devising the event concept
– planning the logistics
– coordinating the technical aspects before actually, launching the event

MEDIA
BUYING

MEDIA PLANNING

What Is Media Planning?

The process of selecting the optimal combination of media outlets for advertising a particular marketing message. It involves researching, identifying, analyzing, comparing, planning, and working around a brand’s budget.

You can think of media planning as the first line of defense for a soon-to-be-launched marketing campaign

Here at Scenic, a media planner is responsible for foundational elements like…

– Conducting Internal or External Market Research

– Establishing Media Objectives

– Budgeting Appropriately

The complementary, secondary process by which an agency acco- modates the insights, TV ratings, Readership surveys, Radio Listen- ership surveys and Analytics provided from the media planner and starts to seek and negotiate buying ad space or time across the pre-decided media outlets. This can be automated or done manual- ly depending on preference, objectives, audience, budget, etc.

Media buying is the act of taking the strategy off of the proverbial page and putting it out into the world. In this way, you could call a media buyer “The Executor” [in the best kind of way] because they’re responsible for seeing the plan through. Have you ever seen footage of a stockbroker or trader floor-trading? It’s pandemonium! A rush of excitement! A thrill to watch, and notoriously stressful to live. While media buying isn’t quite literally that dramatic, it is all about negotiations. That plus relationships. A Scenican media buyer is responsible for…

An inherent charisma or a tough fought skill, it is definetely A thrill to watch, and notoriously stressful to live. While media buying isn’t quite literally that dramatic, it is all about negotiations. That plus relationships.

 

A Scenican media buyer is responsible for…

 

– Establishing Relationships
– Negotiating & Buying,
– Buying, Buying Monitoring & Optimizing Ad Performance